] NEWS: Doctors, nurses to fore in latest billboard - Rt Hon John Key
News release

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05 September 2008
NEWS: Doctors, nurses to fore in latest billboard

Putting resources into more frontline doctors and nurses in our public health system is the theme of National's next election billboard, says National Party Leader John Key.

The billboard is the third that National has launched since Monday.  It is going up at sites around the country today.

"National is committed to halting the growth in the government's core bureaucracy and focusing public spending on frontline services that make a real difference in people's lives," says Mr Key.

"The fastest growing sector of the economy since 2000 has been government administration.  Under National, there will be a cap on the number of core bureaucrats.

"In the public health sector, there is serious public dissatisfaction, despite the extra billions spent by Labour.

"National will redirect resources from the core bureaucracy to frontline doctors and nurses.  National wants more doctors and nurses.

"I believe New Zealanders want to see scarce resources ploughed into the health sector's front line, not the back office."

National will be making a series of health policy announcements in coming weeks.

The other election billboards launched this week were on taxation and migration, and National's Youth Guarantee policy.

"National is focusing resolutely on the issues that matter.  I believe the public is ready for a fresh start from a new government."


Billboard: http://www.national.org.nz/dynimages/BILLBOARD/doctors_nurses.jpg


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#1 - M.Douglas 2008-09-06 22:08 - (Reply)

Frontline services must be efficent or peoples lives are in a dangerous situation. To-day our hospitals are under staffed .

#2 - Jim Harris 2008-09-09 16:02 - (Reply)

Guys this is bloody hopeless. I liked our red/blue contrast posters last time but these new ones are confusing and badly laid-out. And shouldn't it be 'fewer bureaucrats?' Bring back Iwi/Kiwi!

#3 - david 2008-09-09 20:36 - (Reply)

On format: I think the basic "more doctors, more nurses" and "less (or fewer) bureaucrats "message is clear enough. But from a distance, this and earlier billboards are hard to read because of the background pattern. Lose that and stick to a plain background (like the red/blue contrast last time) and it is much cleaner. Also what's with the British Rail style >> symbol?. 'Vote NATIONAL' in big letters should be enough. But I guess it is too late to change these now. On content: I think the average voter wants to know ' how' this change will happen. And some facts about how much Labour has spent on bureaucracy, how many doctors have left, how much duplication between DHBs, how little of the current Government's National Health Plan and IT infrastructure / services roll out has actually been achieved would be very useful. We need some hard hitting, fact based messages that have Labour under attack every day, so they are progressively weakened and forced on the defensive. I think they are being given too much leeway at present despite 10 years of ??? not much.

#4 - Sten 2008-10-08 15:59 - (Reply)

Not really to bothered how the billboard looks to be honest. I am concerned about the message however. Does this mean job losses for admin staff in our public health services, our district health boards which are growing in complexity and size? I can tell you that the IT infrastructure at our DHBs is of a first world standard and something to be proud of!

#5 - John 2008-10-09 06:33 - (Reply)

I second the call on the terrible grammar. Fortunately it's largely lost in the 'blue on blue' colour scheme... Perhaps some of the afforementioned bureaucrats could instead be utilised as proof readers. Underlying message is still a good one, though.

#6 - Jane 2008-10-09 12:33 - (Reply)

More Proofreaders. Fewer Bureaucrats. Maybe education needs some focus.

#7 - Gwen Biscoe 2008-10-27 09:05 - (Reply)

I agree that hospitals are understaffed --with the people that do the work--they have to many administrators. What about operations, I was told 5-6 years ago if I could pay I would have a hip replacement tomorrow. But being as I cant ,I have to wait. Being of the old school "use it or lose it"brigade, I continue to force myself to be as active as possible, because of that I do not qualify to see a specialist. Now if I were a malingerer and used crutches or a wheelchair things would be different. But I am looking to vote for a party that will help me and people like me so that I dont get to the stage where they say I am to old for the operation--wait till they are to old or die whilst waiting--that option needs sorting.

#8 - Maureen Lee 2008-11-03 10:46 - (Reply)

Here we are less than a week out from the General Election and I am told by our local hospital (Mid Central at Palmerston North) that appointments which were once yearly with the Diabetic Specialist at Palm.N are still trying to catch up with last March's appointments. Why such a huge delay, I asked? Because there is only one doctor to service the Specialist's area was the answer. The PHO's which started out with a hiss and a roar seem to have sunk - again why? Probably because of bureaucratic administration running out of money. Someone asked, "does that mean less administrative staff?". The short answer is yes. Otherwise, they will have to prove that their job is essential. What has happened to old fashioned work study and industrial engineering to find out if two jobs can be amalgamated into one or made to work more simply!


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